Apple Wants to Slash Prices, I Agree

Apple wants to slash their tv show prices on iTunes to 99 cents. This would be a great way to encourage the adoption of legal downloads over the internet. I'm certain consumers (including me), would take it very well. I don't have tv show downloads available here in Canada from iTunes though (if I'm mistaken, please tell me!). There are many problems with lowering the prices, including the people from Hollywood. I don't think they will take this very well.

Just recently, NBC left iTunes because they couldn't get the prices they wanted for their shows. Apple claims NBC wanted to charge 4.99 per episode! What is happening to the entertainment industry? Do they really think they can screw the consumer that bad, and not expect consumer retaliation or increased pirating? If anything, prices should drop. Apple is on the right track. What are we paying the same price as retail for? Packaging? I don't think so. So what for?

I've talked before about increasing media downloading. Its the way of the future, and the industry has to start getting on board. So, I hope NBC has fun being the supreme loser of the online industry. Thanks for stopping legitimate watchers from obtaining shows with THE multimedia downloading powerhouse. No one minds multi-platform show downloading. So, have fun losing profits NBC. And this should be a lesson for the rest of the industry.

On the other hand, I applaud Apple for sticking to the prices, and not letting anyone screw the consumer. This of course, has a business reason as well. It wouldn't make the top dog of music and video downloading look good if they charged the outrageous price of 4.99. People would have blamed the price on Apple.